Marketing Data Access and Software
Consider these database marketing scenarios:
- Need to run counts in seconds? No problem.
- Need to run a frequency of your database by gender? Virtually instantaneous.
- Need to pull a list? Build a multi-channel, multi-segment list with a few clicks of your mouse.
What once took organizations weeks or even months to do, Dovetail Application users do in a few minutes.
The Dovetail Application is the easiest, most intuitive, built-for-direct-marketing database software available today. The force behind the Dovetail Application is not engineers, sales people, or even the marketplace per se. Instead, its functionality is driven by Dovetail’s clients and their needs.
We’ve seen it time and time again. The same tasks that can take organizations weeks or even months to do, can be accomplished in a few minutes using the Dovetail Application. Most expensive functionality purchased from Dovetail’s competitors is never even used and what is used is difficult and complex. And support? If you’re with a large marketing database provider, does support come from the marketing database company or from the third-party software provider they license? You shouldn’t be caught in the middle trying to figure this out.
Database Marketing Software Developed for Marketers
Since the Dovetail Application is our marketing database access tool, Dovetail controls the functionality. Enhancements and fixes are done internally and quickly. Dovetail’s standards are high; we have a laser focus on keeping the application intuitive, while offering flexibility to meet the needs of marketers. Often flexibility comes with complexities—made even more confusing when presented to a non-technical audience in technical terms. The Dovetail Application bridges the gap between your marketing database (technical) and your business (non-technical).
You don’t need to understand the underlying technical infrastructure of the marketing database solution to use the Dovetail Application—just select the criteria you want to use to run counts, select individuals for a marketing campaign, or run a quick profile analysis.
Additionally, the architecture of the Dovetail Application allows information to be presented to you in your terms. You don’t have to learn our language, because we talk to you in yours. During implementation, we discover how you think about your business and then present your marketing data access to you in the same terms—through the Dovetail Application.
Dovetail conducts regular reviews of the customizations with each client to ensure the Dovetail Application stays relevant to our clients’ growing and changing business needs.
To learn more about the Dovetail Application or see a demonstration, contact us at welcome@dovetaildatabase.com.
Dovetail has been integrating marketing with technology for nearly two decades
and delivers a best-in-class marketing database solution.
