News, notes, etc.
Dovetail creates and distributes a database marketing eNewsletter covering various marketing database topics.
Data Mining and Predictive Modeling Require Pristine Data
How Smart is Your Business Intelligence?
My Call Center Needs Intelligent Data
My Email Service Provider (ESP) has all the data I need for marketing, right?
Is Your Marketing Data FRESH?
You have marketing data. But is it ACCESSIBLE?
Is Your Marketing Data TRUSTWORTHY?
TAFI stands for Trustworthy, Accessible, Fresh & Integrated Data
Do You TRUST Your Marketing Data?
Suppressions and Opt-Out Management