Marketers who want to view their customer’s journey, must fully integrate or consolidate all of their marketing data before they will see the true picture of their customers. If you are only analyzing the data from your online sales, you do not know if your consumers are also purchasing from other marketing channels. The key to evaluating and acting upon your customer’s marketing journey is to fully integrate your marketing data and leverage that marketing data across your marketing software applications to see the entire picture, not just a piece of the puzzle. Read more on the Adobe blog, How to Map the Right Data to Stages of the Customer Journey.