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| Marketing Database Solution: Development |
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Your marketing database must be developed by experts in design, integration and implementation. If you have looked around, or maybe through your own experience, you know that the database marketing world is filled with failed implementations. Many organizations have spent large sums of money, only to end up with a delayed, partially functioning, and largely unusable marketing database solution. Dovetail has never failed at a marketing
database implementation. |
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| At Dovetail, we know that every client has a unique set of needs. Your marketing database must be developed according to those specific needs. We are marketing database development experts who do not try to make every client's marketing database fit into a cookie-cutter, rigid mold. |
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| Dovetail listens—truly listens—to the marketing needs of each client. Through our Discovery process, we capture the highest level business and marketing needs along with every detail, such as which data elements need to be in the marketing database. The result is a highly functioning, robust marketing database that sits at the center—the foundation—of each client's direct marketing world. |
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| We develop, implement, and rollout fast—for most engagements, in 60 to 120 days. |
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| Each Dovetail client has experienced a positive, successful database implementation. Every client we have will tell you so. |
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