Our industry is notorious for charging excessive rates, often 7-figure annual costs for a marketing database solution. Dovetail is different. The price of your marketing database solution is determined based on your needs. Not to what the market will bear. Not to the value of the database to the client. Not to what the sales guy says we can get. It's simple. We take the time to thoroughly understand your needs, and then determine the price. This philosophy saves our clients valuable marketing dollars.