DATA INTEGRATION
Dovetail can help you integrate all of your direct marketing data into a single, actionable marketing database that’s available on demand to facilitate smooth and timely direct marketing campaign executions. Dovetail works with you to ensure that your unique business rules are implemented in the marketing database design. And because your business objectives are bound to evolve, Dovetail makes sure your marketing database is both scalable and flexible to support future growth and changing marketing requirements.

When developing a marketing database, Dovetail:

• Gathers business and technical requirements
• Identifies marketing data sources and integration needs
• Determines and installs hardware and software
• Designs and builds your marketing database as well as the update proccesses required to keep the data fresh
  
• Establishes marketing data access through the Dovetail^® Application