Enhancement Type

Description

Demographics

Data on consumers such as age, income, marital status, and presence of children

Lifestyles

Data on consumers such as hobbies, travel interests, and sports activities

Psychographics

Data on consumers such as social opinions on education, environment, healthcare, and political orientation; sometimes referred to as Attitudinal data

Firmographics

Data on businesses such as number of employees, facility square footage, annual revenue, and number of locations

Clustering/Segmentation

Predefined homogeneous segments determined to be marketable by business entities that assemble data on demographics, lifestyles, psychographics, and purchase behaviors

National Change of Address (NCOA)

Obtaining new addresses for consumers or businesses that change locations, assuming those entities have registered their address change with the USPS

Enhanced NCOA

This goes beyond standard NCOA and identifies businesses or consumers that have changed locations via channels other than the USPS, such as phone connect records, cable connect records, and power utility company records

Phone Append

If a name and street address exists for an individual, the associated phone number is appended to that individual

Reverse Phone Append

If a phone number exists for an individual, the associated name and street address is appended to that phone number

Email Append

If a name and street address exists for an individual, the associated email address is appended to that individual

Reverse Email Append

If an email address exists for an individual, the associated name and street address is appended to that email address

Standard Industrial Classifications (SIC) Append

If a business name and address exists, the business type/industry is appended to that business

Designated Marketing Areas (DMA)

A DMA is a group of counties associated with a specific major metropolitan television market

Metropolitan Statistical Areas (MSA)

A MSA is a core metropolitan city area of at least 50,000 in population and includes surrounding counties which are closely related to the core city; essentially, each MSA corresponds to a major U.S. city

Various Postal Processing

Processes such as Delivery Sequence File (DSF2), Delivery Point Validation (DPV), and Locatable Address Conversion System (LACS) are performed to increase deliverability and the amount of information regarding specific street addresses. For instance, address attributes such as seasonal, residence/business, and deliverable confirmation are provided

Deceased Identifiers

Persons that have recently become deceased are identified for suppression purposes

Prison, Military, Federal Building Identifiers

Street addresses for prisons, military installations, and federal buildings are identified for suppression purposes

Disaster-Stricken Areas

Street addresses, typically within applicable zip codes, are identified for suppression purposes

Do Not Call

Various Do Not Call lists are used to suppress individuals who have opted out of telemarketing

Do Not Mail

Various Do Not Mail lists are used to suppress individuals who have opted out of receiving direct mail