February 2008 Newsletter
Use your marketing database to make your RFM data actionable and empower you to create and execute successful direct marketing campaigns.

November 2007 Newsletter
The importance of housing all of your direct marketing data in one place

September 2007 Newsletter
Use your marketing database to compute ROI for past campaigns

August 2007 Newsletter
Use your marketing database to manage marketing
fatigue and frequency of marketing contacts

July 2007 Newsletter
Use your marketing database to test promotional offers

June 2007 Newsletter
Use your marketing database to define and
build targeted lists for your marketing campaigns