Each marketing database must be maintained and updated on an ongoing basis from all of the data sources that populate the marketing database. Standard marketing database maintenance includes marketing database hosting, security, backups, integrity checks, and archiving. Typically, most or all of the following services are performed, depending on each client’s specific needs.

• Data Integration
• Data Validation, Standardization, Correction (VSC)
• Address Standardization
• Delivery Point Validation (DPV)
• Merge/Purge
• Individual Identification
• Household Identification
• Residence Identification
• Corporate/Subsidiary Identification (B2B)
• National Change of Address (NCOA)
• Data Enhancements
• Predictive Model Scoring/Application