Dovetail has a standard model for marketing database development that is customizable to meet each client's unique direct marketing needs. The Marketing Database Development consists of three main components.

Discovery
Dovetail meets with each client’s marketers and direct marketing database users to develop a thorough understanding of the business, marketing, and functional needs the marketing database will support. During the Discover process, Dovetail also works with the client’s IT group to develop the method for receiving the marketing data from each of the client’s source data systems. Dovetail truly listens to the needs of each stakeholder prior to engaging in implementation.

Initial Marketing Database Load
Dovetail receives and integrates data from all of the client’s marketing data sources and loads it in a single repository, the marketing database. Per the direction and requirements of the client, the marketing data is validated, standardized and corrected.

Developing Update Processes and Procedures
The marketing database update processes (Extract, Transform, Load) are built as part of marketing database development process. This includes standard data processing processes and specific client requirements for how to handle each client’s data.