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Dovetail® SMS/Text Messaging Today's subscribers are on-the-go. To establish and maintain effective one-to-one relationships, marketers must engage subscribers no matter their location. Text messaging or SMS (Short Messaging Service), lets savvy marketers create programs to reach those mobile subscribers through text messaging. Dovetail SMS allows marketers to send personalized text messages to individuals or large audiences. In addition, marketers can create programs where subscribers can send in text messages to participate in pre-scripted conversations. Dovetail SMS is powered by our strategic partner ExactTarget. ExactTarget was recently named the "Leader of the Pack" by Forester Research. The Q4 2009 Forester Wave Report evaluates 14 email vendors across 14 categories. To read the full report, click here. To learn more about Dovetail Email, visit the ExactTarget website. |
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