Marketing Database Access
The Dovetail Application is a powerful, web-based tool for performing both routine and complex direct marketing activities. The Dovetail Application was built specifically for direct marketers. It provides users with an easy-to-use interface—non-technical users will realize the benefits of the Dovetail Application immediately.

The Dovetail^® Application
Designed to help you turn raw data into actionable marketing data that allows you to execute marketing strategies. The Dovetail Application allows direct marketers to do the following:

• Access all of their marketing data—such as customer, prospect, transactional, enhancement and modeled—from a truly intuitive interface
• Easily run counts, pull lists, perform analyses and run reports
• Run ROI analysis on completed campaigns
• Review individual records in your database