Marketing Data Integration
As marketing data integration experts, Dovetail integrates all of the direct marketing data you need into one central location. We integrate the following types of data sources and data elements to create a robust, all-inclusive marketing database specific to each client’s needs.
- Disparate, often fragmented, siloed data sources
- Internal sources of data, such as operational, point-of-sale, billing system, website and transactional data
- External sources of data, such as demographics, lifestyles, segmentation and firmographic data
- Predictive models scoring and application
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