| The Dovetail Application®
The Dovetail Application is built specifically for direct marketers. It is a web-based application designed to be extremely intuitive and easy-to-useproviding direct marketing users access to their marketing database.
The Dovetail Application provides functionality for users to:
- Run counts
- Pull lists
- Build direct marketing campaigns
- Build segments using point-and-click data queries and selects
- Perform analyses such as crosstabs and profile analysis
- Run ROI analysis on completed direct marketing campaigns
- Establish control groups and set quantity limits on segments
- Search for and manage specific records in the database
- Run reports
The Dovetail Application comes with robust database analysis tools that help you create multi-dimensional illustrations of your target audience. In addition, the Dovetail Application is fully integrated with Dovetail Email powered by our strategic partner
ExactTarget
.
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