The Dovetail Application is built specifically for direct marketers. It is a web-based application designed to be extremely intuitive and easy-to-use—providing direct marketing users access to their marketing database.

The Dovetail Application provides functionality for users to:

• Run counts
• Pull lists
• Build direct marketing campaigns
• Build segments using point-and-click data queries and selects
• Perform analyses such as crosstabs and profile analysis
• Run ROI analysis on completed direct marketing campaigns
• Establish control groups and set quantity limits on segments
• Search for and manage specific records in the database
• Run reports

The Dovetail Application comes with robust database analysis tools that help you create multi-dimensional illustrations of your target audience. In addition, the Dovetail Application is fully integrated with Dovetail Email —powered by our strategic partner ExactTarget .