Trustworthy + Accessible + Fresh + Integrated = TAFI
TAFI = Actionable Marketing Data
Imagine integrating marketing data that currently sits in silos throughout your organization. Buyers, online/offline behaviors, prospects, promotion history, demographics, and more.
Connected marketing intelligence at your fingertips.
Imagine easy access to usable marketing data from anywhere. Use the Dovetail Application® or software of your choice to consume data in a Dovetail-built marketing database.
Accessible marketing intelligence throughout your organization.
Imagine a fully-customized marketing database solution that won’t break the bank. Dovetail’s proven database architecture supports customization that meets every marketer’s need.
Customized and affordable marketing intelligence.