Trustworthy + Accessible + Fresh + Integrated = TAFI
TAFI = Actionable Marketing Data
Dovetail develops, hosts, maintains and provides access to marketing databases.
Great marketing software is everywhere
And data powers marketing software!
Not vice versa
Imagine integrating marketing data that currently sits in silos throughout your organization. Buyers, online/offline behaviors, prospects, promotion history, demographics, and more.
Connected marketing intelligence at your fingertips.
Imagine easy access to usable marketing data from anywhere. Use the Dovetail Application® or software of your choice to consume data in a Dovetail-built marketing database.
Accessible marketing intelligence throughout your organization.
Imagine a fully-customized marketing database solution that won’t break the bank. Dovetail’s proven database architecture supports customization that meets every marketer’s need.
Customized and affordable marketing intelligence.
Dovetail makes your marketing data actionable
Dovetail ensures your data is always TAFI (Trustworthy, Accessible, Fresh and Integrated) and can be leveraged by any marketing application or software. And, any relevant data in your marketing software is integrated back into your data-driven marketing database.